I am a Kindness Hero Premiere Book Campaign

UX/UI Design • Art Direction • Web Design

To date, we've sold 7.5k+ copies of I am a Kindness Hero

DELIVERABLE

Key Visuals, Marketing Funnel, Social Graphics, Video Graphics,

ROLE

UX/UI Design, Art Direction, Web Design, Graphic Design

TOOLS & SOFTWARE

Sketch, InDesign, Illustrator, Photoshop, InVision

PROJECT OVERVIEW

Create a pre-order campaign for the children’s book I am a Kindness Hero to generate interest/book pre-orders & gather opt-in emails for marketing.

KEY OBJECTIVES & APPROACH

Entice email capture & pre-order by offering a free activity kit + buy one give one to the nonprofit charity Books For Kids
Sell 1.5k pre-orders from the microsite
Create a marketing video trailer to introduce the book and create interest

Branding

Book Design & Key Visuals

Book Design

The book cover was designed by Sounds True trade team using the illustrations by Carme Lemniscates

Key Visuals

Based on the book cover seen above & and the multiple illustrations created by Carme, I designed a key visual to nail down the look & feel of the web experience. I wanted it to be light & utilize whatever illustrations I could while still creating a composition that really highlighted the 3D book cover.

Completed Campaign

UI Design & Marketing Assets

Opt-in & Thank You Page

Below is the opt-in page for desktop. The goal of this page was to create interest in I am a Kindness Hero to generate pre-orders before its pub date. In order to generate that interest, I included as many scenes from the book that I could to show its richness, plus, we offered a free activity kit & a buy-one-give-one gift for charity. In order to recieve the free gifts, you didn't necessarily have to have pre-ordered the book although we tried to encourage it throughout the page. Any opt-ins we did optain would recieve their free gifts and go through an email drip campaign.