After 35+ years, we finally developed our first brand book
DELIVERABLE
Brand Aesthetic, Overall Structure of Brand Book, Comprehensive Guidelines for Design at Sounds True, Branded Assets
ROLE
Art Direction, Branding, Graphic Design
TOOLS & SOFTWARE
Illustrator, Photoshop, Google Slides
PROJECT OVERVIEW
Our goal was to create brand guidelines exhibiting a cohesive look, feel, sound, and tone for the creative team: copy, design, and video production at Sounds True.
KEY OBJECTIVES & APPROACH
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Help identify which sections should be present in the book
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Delegate sections of the book to members of the creative team to ensure completion
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Develop and identify key brand visuals, fonts, photography style, and color palette
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Showcase what Sounds True looks like in digital and print design
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Add case studies of how Sounds True handles authors/teachers with their own branding

Branding
Key Visuals
Modern Transformation Aesthetic
When it comes to Sounds True’s design aesthetic, it’s important to use the brand colors in interesting shapes. For us, this communicates support and unity for those individuals seeking to learn and grow. The pieces coming together represent our interconnection or the solution to a puzzle.
We use textures within each shape that speak to our mission of awakening, transformation, and opening up to new perceptions along the journey. These shapes could even hold images with special relevance to particular authors or subject matters.


Branding
Brand Book
About Sounds True
The slides below go over Sounds True’s company timeline, who we are, brand values, and audience. More slides about Sounds True and other brand information can be found in the brand book.






Sounds True’s Logos
These slides take a deep dive into when and how to use Sounds True’s primary, secondary, and family logos. It also explains what our logo means in relation to our brand.
Brand Colors
Grounded, optimistic, earthy, and calm.
Typography
Our typography comes to life in a relatable way. It is a clean, gentle complement to our imagery. When we are simple and clear, we allow our stories to be told in ways people can grasp on a human level. Our type never overpowers our images but, instead, lives as a beautiful marriage.
Photography
Our photography sparks awareness with intimate, tactile images reflecting the richness of life in order to foster calm, bring the viewer into the present moment, and discover a new perspective on what it means to be human.
Author Brand Representation
While we keep a tight ship with the Sounds True master brand graphics, we flex a bit when it comes to each author and their specific brand needs. The slides below show how branding, design, and copy shift to align with our authors’ personal brands, visions, and contents.




Brand
B2C Collateral
Social, Email, & Gift Card Assets
Below are examples of collateral utilizing the Sounds True brand.



