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Sounds True Branding

Art Direction      Graphic Design      Branding 

After 35+ years, we finally developed our first brand book


Brand Aesthetic, Overall Structure of Brand Book, Comprehensive Guidelines for Design at Sounds True, Branded Assets


Art Direction, Branding, Graphic Design


Illustrator, Photoshop, Google Slides


Our goal was to create brand guidelines exhibiting a cohesive look, feel, sound, and tone for the creative team: copy, design, and video production at Sounds True.

  • Help identify which sections should be present in the book 

  • Delegate sections of the book to members of the creative team to ensure completion 

  • Develop and identify key brand visuals, fonts, photography style, and color palette

  • Showcase what Sounds True looks like in digital and print design

  • Add case studies of how Sounds True handles authors/teachers with their own branding


Key Visuals

Modern Transformation Aesthetic

When it comes to Sounds True’s design aesthetic, it’s important to use the brand colors in interesting shapes. For us, this communicates support and unity for those individuals seeking to learn and grow. The pieces coming together represent our interconnection or the solution to a puzzle.


We use textures within each shape that speak to our mission of awakening, transformation, and opening up to new perceptions along the journey. These shapes could even hold images with special relevance to particular authors or subject matters.


Brand Book

About Sounds True

The slides below go over Sounds True’s company timeline, who we are, brand values, and audience. More slides about Sounds True and other brand information can be found in the brand book.

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Sounds True’s Logos

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These slides take a deep dive into when and how to use Sounds True’s primary, secondary, and family logos. It also explains what our logo means in relation to our brand.

Brand Colors

Grounded, optimistic, earthy, and calm.

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Our typography comes to life in a relatable way. It is a clean, gentle complement to our imagery. When we are simple and clear, we allow our stories to be told in ways people can grasp on a human level. Our type never overpowers our images but, instead, lives as a beautiful marriage.

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Our photography sparks awareness with intimate, tactile images reflecting the richness of life in order to foster calm, bring the viewer into the present moment, and discover a new perspective on what it means to be human.

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Author Brand Representation

While we keep a tight ship with the Sounds True master brand graphics, we flex a bit when it comes to each author and their specific brand needs. The slides below show how branding, design, and copy shift to align with our authors’ personal brands, visions, and contents.

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B2C Collateral

Social, Email, & Gift Card Assets

Below are examples of collateral utilizing the Sounds True brand.

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