Since launching, Michael Singer has landed publicity interviews to talk about Living Untethered with Oprah, Russell Brand, Mayim Bialik, and more
DELIVERABLES
Style Guide, Wireframes, Marketing Funnel, Social Graphics, Video Graphics, Author Webpage
ROLE
UX/UI Design, Art Direction, Web Design, Graphic Design
TOOLS & SOFTWARE
Sketch, Illustrator, Photoshop, After Effects, WordPress, InVision
PROJECT OVERVIEW
Michael Singer is an American author, journalist, and motivational speaker coming out with a new book, Living Untethered, in the Spring of 2022. Our role was to align with the trade publisher, New Harbinger, to support and execute a far-reaching national book launch marketing campaign amplified by Michael Singer’s students, fans, and the Sounds True community of +2 Million people.
KEY OBJECTIVES & APPROACH
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Sell 5k pre-orders from the microsite
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Execute a digital marketing conversion launch strategy that drives pre-orders and sales as well as supports New Harbinger’s efforts to achieve another New York Times Best Seller
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Create a unique customer engagement via animated/video advertising that shares Mickey’s free teachings and gets Living Untethered: Beyond the Human Predicament into the hands, minds, and hearts of millions of people throughout the world
Branding
Book Design & Style Guide
Book Design
The book cover was designed by the publisher New Harbinger. Although there aren't many design elements on the cover, they managed to capture Mickey Singers's brand style in terms of typography, color, imagery, and overall light, spacious feeling.
Style Guide
Since there weren't a ton of design elements to work with from the cover, I wanted to explore different styles, graphics, textures, colors, and imagery to help support the web experience. I created this style guide to experiment with what could work while still keeping the focus on Mickey's new book.
User Experience
Architecture & Wireframing
Opt-in & Thank You Page
Below are the wireframes for both pages of the website, including desktop, tablet, and mobile views. Once finished, these were passed to stakeholders for review.
Completed Campaign
UI Design & Marketing Assets
Opt-in Page
Below is the final Opt-in page design for desktop, tablet, and mobile. My goal for this site was to highlight the book, have a modern look, and use design elements throughout the page that tied into the book's branding.
Social
We were fortunate enough to receive audio recordings of Mickey reading teachings from his book. These audio snippets really lent themselves to being animated or placed on stock footage from scenes relating to the brand. Historically, ads with movement tend to perform better than static ads. So, the decision to go this route paid off as a single ad averaged around 2k to 11k+ views, which helped get the book more exposure.
Video Trailer
The video trailer featured Mickey introducing the book. So far, the video has received 11k views. I helped create a few graphics for the video.
Sounds True Author Page
Since Mickey has a large product catalog, we decided to create an author page to serve as a hub to point users to learn more about the him and all his product offerings.