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Hemi-Sync Branding

Art Direction      UI Design      Branding 

The official Binaural Music Site

DELIVERABLE 

Key Visuals, Brand Style Guide, Redesigned Email Welcome Series

ROLE

Art Direction, Branding, UX/UI Design, Web Design

TOOLS & SOFTWARE

Figma, Illustrator, Photoshop

PROJECT OVERVIEW

Hemi-Sync.com®, a music e-commerce store, hosts the largest online collection of binaural music designed to enhance mental, physical, and emotional states. Our freelance team was tasked with refreshing and modernizing Hemi-Sync's visuals. We aimed to create an updated brand to market their flagship program, The Gateway Experience®. Additionally, we revamped their existing welcome email series, giving it a fresh, modern look.

 KEY OBJECTIVES & APPROACH
  • Use existing color palette and visuals but create an updated and modern look
     

  • Condense and streamline lengthy emails by utilizing visual interest and hierarchy to enhance user experience.

Art Direction

Key Visuals & Style Guide

Original Branding

The original branding of the program was super outdated so it wouldn't have made a good visual appeal to the market so we knew we had to freshen it up. 

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New Branding for Marketing

While refreshing the branding for this series, I aimed to elevate the visuals while maintaining a connection to the original branding and overall Hemi-Sync's image. This meant using similar color palettes and visual styles.

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I wanted to capture the calming, airy, and dreamy experience of listening to binaural beats. To achieve this, I created a cosmos landscape where atmospheric clouds and gases form beautiful sound waves. These visuals effectively incorporated elements of the original artwork while offering a fresh look, helping users feel and understand that this is a binaural sound experience.

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Style Guide

The style guide below defines the desired UI look for the marketing landing page, based on the key visual above.

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Branding

Email Welcome Series Redesign

Original Emails

The email welcome series is a crucial marketing tool that helps new users understand your brand while introducing them to all your product offerings. Hemi-Sync needed a complete overhaul of their email welcome series design and layout. Additionally, our goal was to enhance the user experience by shortening email lengths, increasing engagement, and eliminating redundancies to ensure the best possible experience.

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Redesigned Emails

The client was extremely pleased with the new designs, which effectively incorporated the brand's look and feel, enhanced the presentation of product offerings, and achieved a cleaner, more user-friendly appearance.

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